Stari Grad Plain

Location Branding

The Stari Grad Plain on the island of Hvar is an agricultural landscape that was set up by the ancient Greek colonists in the 4th century BC, and remains in use. The plain is generally still in its original form. The ancient layout has been preserved by careful maintenance of the stone walls over 24 centuries, along with the stone shelters (known locally as trims[1][2]), and the water collection system. The same crops, mainly grapes and olives, are still grown in the fields, and the site is also a natural reserve. The site is a valuable example of the ancient Greek system of agriculture.[3]


Wikipedia makes art direction into design.

Sign for the project derived from the actual grid of the remaining fields of the plain today. Afterward set as a placeholder for importing content (text & images) for the particular place on the map of the UNESCO location. 

Stari Grad Plain on the Adriatic island of Hvar is a cultural landscape that has remained practically intact since it was first colonized by Ionian Greeks from Paros in the 4th century BC. The original agricultural activity of this fertile plain, mainly centring on grapes and olives, has been maintained since Greek times to the present.

Typography map of the location

The landscape features ancient stone walls and trims, or small stone shelters, and bears testimony to the ancient geometrical system of land division used by the ancient Greeks, the chora which has remained virtually intact over 24 centuries.

The landscape grid of the old stone walls was used as a typographic grid for the layout of the content which was applied to a specific location.


Images grid with map overlay

How to present large scale  ancient geometrical system of land division used by the ancient Greeks, the chora which has remained virtually intact over 24 centuries, and use the images to represent whole map of Stari Grad Plain.

Enjoy exploring the location,
QR code titles for site orientation.

Who doesn’t enjoy a good unintrusive info about the site.

By scanning the code, a simple ceramic tittles panel representing the QR code “site”, you are linked to the app. Your current location with all of its information on the typographic/images map is represented on your smartphone.  

Simple (typo)graphic map of your current location with additional info about the site. 

Making visual ID trough typography infographic of a UNESCO location.  Different perception trough use of grids representing the locations in situ. 

The new rebranding was an part of student project.


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